THE SAAS PLAYBOOK
Business Today India|1st September 2024
DESPITE RECENT FUNDING SLOWDOWNS, INDIA'S SAAS MARKET IS EXPECTED TO GROW AT A CAGR OF 15-18% TO SURPASS $50 BILLION IN ANNUAL RECURRING REVENUE BY 2030 AS AI AND GEN AI DRIVE INNOVATION AND INVESTMENTS. WITH A GROWING START-UP ECOSYSTEM, INDIA MAY LEAD ON THIS FRONT
PALAK AGARWAL
THE SAAS PLAYBOOK

AT YOUR SERVICE

  • India's SaaS market is likely to surpass $50 billion in annual recurring revenue by 2030; combination of AI and Gen AI offers a big growth opportunity

  • VC investments have slowed in the past two years due to a shift towards fundamental evaluations over market share and Al-driven solutions. But, stakeholders say investments are rising

  • VCs are increasingly selective, investing in SaaS companies that leverage AI and have robust business models, while seed investments remain active

  • Faster Gen AI integration in SaaS will open up new opportunities, propelling the sector towards real-world problem-solving with advanced AI

FOR MANY BUSINESSES hit hard during the pandemic, SaaS was the knight in shining armour. SaaS, which stands for software-as-a-service, cloud-based with its infrastructure has revolutionised business operations in the past few years.

According to a report by Bessemer Venture Partners, a venture capital firm specialising in technology-led companies, India's SaaS market is on course to surpass $50 billion in annual recurring revenue (ARR)-projected earnings by way of subscriptions by 2030.

SaaS represents a form of cloud computing where companies offer clients access to application software while managing all underlying physical and software resources. This model not only streamlines operations but also reduces costs and increases scaleability for businesses. How is it different from plain-vanilla software? The simplest explanation is that instead of buying a software solution upfront and running it on premises, a business buys a subscription, which allows them to run the software on the cloud, where all the computing takes place. All that the client needs is a front-end, which could be just a browser.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TODAY INDIAView all
"Inaction is worse than mistakes"
Business Today India

"Inaction is worse than mistakes"

What was the problem you were grappling with?

time-read
1 min  |
January 05, 2025
TEEING OFF WITH TITANS
Business Today India

TEEING OFF WITH TITANS

BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME

time-read
2 mins  |
January 05, 2025
AI FOOT FORWARD
Business Today India

AI FOOT FORWARD

THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.

time-read
1 min  |
January 05, 2025
Decolonising the Walls
Business Today India

Decolonising the Walls

ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME

time-read
6 mins  |
January 05, 2025
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Business Today India

"I'm bringing Kotak under one narrative, one strategy, one umbrella”

Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.

time-read
9 mins  |
January 05, 2025
CHOOSING THE CHAMPIONS
Business Today India

CHOOSING THE CHAMPIONS

The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.

time-read
8 mins  |
January 05, 2025
'INDIA IS AT AN EXTREMELY SWEET SPOT'
Business Today India

'INDIA IS AT AN EXTREMELY SWEET SPOT'

The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more

time-read
6 mins  |
January 05, 2025
FROM CRISIS TO TRIUMPH
Business Today India

FROM CRISIS TO TRIUMPH

Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing

time-read
3 mins  |
January 05, 2025
AT A CROSSROADS
Business Today India

AT A CROSSROADS

BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.

time-read
5 mins  |
January 05, 2025
EXPANSIVE VISION
Business Today India

EXPANSIVE VISION

Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach

time-read
4 mins  |
January 05, 2025