MANAGEMENT EDUCATION is being commoditised at an unprecedented pace. A majority of those who seek admission to management programmes belong to Generation Z and they define career success differently. They look for more flexible, shorter courses that offer tangible skills and personal growth. Modern management education comes in many variations—MBA, PGDM, Executive MBA, Online MBA, Specialised MBA and anything that one can imagine and can be marketed. Until the past decade, universities and B-schools were the sole providers of management courses. Now with classroom infrastructure no longer essential, several edtech platforms have collaborated with Indian and global B-schools or universities to offer executive programmes or something distantly related to the traditional full-time programmes.
Out of this, it is important for aspirants to know the fine distinction among these programmes before they make a choice.
Abhishek Agrawal
Executive Director, MDRA (Marketing & Development Research Associates)
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