What was the problem you were grappling with?
Nazara Technologies embarked on a pioneering quest to enter the public markets in India in 2018. However, as a young and lesser-known sector at that time, this quest presented significant challenges. There was a lack of investor familiarity and limited public awareness of the sector's potential, and attracting sufficient funds for a nascent industry necessitated educating potential shareholders, the media, and investors.
Whom did you approach for advice and why?
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