First Glance
Business Traveler US|September 2023
United unveils new high-end seats
Enrique Perrella
First Glance

PICTURE THIS: YOU’RE on a flight, comfortably nestled in your seat with your phone charging, streaming your favorite show on a large, conveniently placed screen. This is the future of United’s new domestic First class. “We’re evolving the onboard experience, anticipating future needs in the way people travel,” says Mark Muren, United Airlines’ managing director of identity, product and loyalty.

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