AUGMENTED ESCAPES
Business Traveller India|May 2024
The Metamorphosis of Travel: Augmented Reality's Reign in Tourism
ANITHYA BALACHANDRAN
AUGMENTED ESCAPES

Augmented Reality (AR) stands as the vanguard of a new era in travel and tourism, deftly weaving digital ingenuity into the fabric of our wanderlust-driven adventures. From intricately layered maps to bespoke recommendations, the sphere of AR in tourism burgeons with promise, poised to disrupt and elevate the industry. Forecasts predict a meteoric rise, with the virtual tourism market projected to burgeon at a compound annual growth rate (CAGR) of 30.2 per cent by 2028, reaching a zenith valuation of $23.5 billion. Undoubtedly, the landscape of tourism undergoes a profound metamorphosis, propelling brands towards relevance amidst the tempest of competition.

In the crucible of AR's innovation, the convergence of physical and digital realms births a pantheon of immersive experiences. The fulcrum of this transformative technology elevates customer satisfaction while incubating novel avenues for marketing and revenue generation within the travel domain.

FACILITATING SEAMLESS SOJOURNS:

AR emerges as the guiding star helping travel operators provide enhanced services, unfurling the cartographic tapestry of simplified navigation and on-demand destination enlightenment. Language barriers evaporate as AR becomes the universal translator, rendering travel an idyllic journey of comprehension and connectivity.

PERSONALIATION REDEFINED:

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TRAVELLER INDIAView all
Magistracy Dining Room
Business Traveller India

Magistracy Dining Room

The Magistracy Dining Room honours tradition while delivering a contemporary, inclusive take on the finest British fare

time-read
2 mins  |
Dec 2024 - Business Traveller India
Taverne at Frankfurt Airport Marriott Hotel
Business Traveller India

Taverne at Frankfurt Airport Marriott Hotel

Taverne perfectly captures the spirit of Gemütlichkeit - a place where warmth, comfort, and community come together seamlessly

time-read
1 min  |
Dec 2024 - Business Traveller India
Ronil Goa - JdV by Hyatt
Business Traveller India

Ronil Goa - JdV by Hyatt

The JdV brand's promise to celebrate the joy of life is personified and highlighted throughout the hotel

time-read
2 mins  |
Dec 2024 - Business Traveller India
Kowloon Shangri-La, Hong Kong
Business Traveller India

Kowloon Shangri-La, Hong Kong

Notable highlights included an eco-friendly filtered water dispenser to minimise single-use plastics, a modern bathroom with a separate shower and access to the Horizon Club Lounge

time-read
2 mins  |
Dec 2024 - Business Traveller India
Pullman Singapore Orchard
Business Traveller India

Pullman Singapore Orchard

I was treated to a superior level of comfort, service, and amenities, making my stay truly exceptional

time-read
2 mins  |
Dec 2024 - Business Traveller India
ÉS Bisztró at Kempinski Hotel Corvinus Budapest
Business Traveller India

ÉS Bisztró at Kempinski Hotel Corvinus Budapest

I left feeling satisfied, yet eager to return and explore more of the menu's culinary wonders

time-read
1 min  |
Dec 2024 - Business Traveller India
Grand Hyatt Hong Kong
Business Traveller India

Grand Hyatt Hong Kong

The lobby is a stunning homage to the glamour and sophistication of the Art Deco era

time-read
2 mins  |
Dec 2024 - Business Traveller India
Kollázs at Four Seasons Hotel Gresham Palace Budapest
Business Traveller India

Kollázs at Four Seasons Hotel Gresham Palace Budapest

As my first visit to Budapest, Kollázs came highly recommended, so it was the natural choice for my inaugural dinner in the city

time-read
2 mins  |
Dec 2024 - Business Traveller India
JW Marriott Singapore South Beach
Business Traveller India

JW Marriott Singapore South Beach

A design-driven landmark ensconced between three heritage buildings and two new hotel blocks at Marina Bay

time-read
2 mins  |
Dec 2024 - Business Traveller India
The Singapore Edition
Business Traveller India

The Singapore Edition

From the boardroom to the bedroom, The Singapore EDITION seamlessly integrates style, comfort, and service, making it my ultimate home away from home.

time-read
2 mins  |
Dec 2024 - Business Traveller India