MICE exemplify an area of tourism which comprise business events and activities such as client meetings, brand and product promotions, business expansions, employee training and incentives. With innovative agendas, important players and a viable, strategic location, the last two decades have made Abu Dhabi and Dubai popular destinations for tourism, destination weddings and international businesses. In 2019, the UAE experienced crushing revenue losses caused by stringent travel limitations which steered the cessation of their main economy like airlines, hotels and tourism. Even though in 2022, they have made significant developments in reviving the economy by opening borders once again to world travellers, it will take some time before the country operates at full strength as before.
To further fortify economic advancement strategies, the Abu Dhabi government is pulling out all stops and has started making heavy MICE infrastructural investments in the city, with the aim of optimistically targetting three million visitors by the end of 2022. Dubai's ground-breaking, smart technological advancements have increased connectivity and bridged the travel gap, by offering first-time business travellers and repeat visitors, one-of-a-kind travel experiences. A 'digital, mobile and social first', aggressive tourism strategy for 2022 -2025 is expected to empower the harnessing of data, redefining a consumer's travel experience and creating cutting-edge digitised, customised and democratised travel eco-systems.
The Expo 2020 Dubai, brought a lot of positivity, buoyancy and confidence to the MICE industry, which is estimated to grow exponentially in 2022, with various interesting events added to the calendar.
Adding to the versatility of these well-known Emirates is their popularity as leading, global luxury hubs for destination weddings.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Let's talk LOUNGES
Airline lounges are utilising art, design, food and wellness to offer a premium space to all travellers
Toast to Tradition
Celebrating the Unique Flavour Profiles of Indian Spirits
COMPACT CARVERS ads
A curation of hot hatchbacks ideal for Indian roads
The Southern Indian gebe Trail
Discovering South India's Luxury and Business Hotels Offering Unparalleled Comfort and Sophistication
YULETIDE GLORY
Welcome to London, the city that redefines the centre of the world and also, your expectations.
The Jewel Of Qatar
Explore Doha's modern marvels and timeless traditions
SCENTUAL LUXURY
Luxury fragrances cast a sensual spell, captivating the senses, leaving an indelible mark of refinement and poise.
THE ART OF TIME
A curation of iconic watch brands in horological history
FLYING GREEN
Business Traveller India highlights eco-conscious aviation giants that have initiated efforts to reduce their carbon footprints
Epicurean Elegance
Blending culinary artistry with modern sophistication to celebrate regional and international flavours