A TALE OF TWO CITIES
Business World India|22 April 2023
India’s ‘techade’ is facing some challenges due to global headwinds, but with the 5G rollout opening opportunities and newer technologies gaining ground, backed with steady economic growth, India’s tech sector is holding its own
NOOR FATHIMA WARSIA
A TALE OF TWO CITIES

THE END OF 2022 was marked by news such as ‘the big trillion-dollar tech meltdown’, ‘the great layoffs’ and the like, headlining the commencement of a tough period for the global IT and tech industry. A series of costcutting and restructuring drives began that impacted other sectors as well, including startups, and India was not spared either. India was already braving the funding winter last year and is now bracing for a slump in global tech services demand. This not only translated into significant layoffs across companies but also impacted campus hiring and revisiting required skill sets. While it is true that the situation is not as glorious as it was a year ago, at least in India, it is not all that grim.

Silver Linings

In its latest report, the World Bank said that India’s GDP growth is likely to moderate to 6.3 per cent in FY24 due to shrinkage in consumption on the back of slower income. The report added that India’s growth continues to be resilient despite these signs. India is one of the fastest-growing economies in the world despite significant global challenges. While the signs of deceleration are real, India is among the few countries, where some areas continue to grow. A case in point is tech startups. This is where a large part of layoffs took place but the direct-to-consumer brands continue to attract investment, capitalising on consumer behaviour and FOMO (fear of missing out) funding.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS WORLD INDIAView all
Is Leadership Without Hierarchies Possible?
BW Businessworld

Is Leadership Without Hierarchies Possible?

LEADERSHIP IN THE current era is more challenging than ever before.

time-read
4 mins  |
September 21, 2024
The Rise and Evolution of Coffee Culture in India
BW Businessworld

The Rise and Evolution of Coffee Culture in India

AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.

time-read
3 mins  |
September 21, 2024
The Daily Ground Goes Desi
BW Businessworld

The Daily Ground Goes Desi

Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point

time-read
6 mins  |
September 21, 2024
Cracking The Indian Code
BW Businessworld

Cracking The Indian Code

TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability

time-read
3 mins  |
September 21, 2024
Making Coffee the New Chai in India
BW Businessworld

Making Coffee the New Chai in India

Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee

time-read
3 mins  |
September 21, 2024
Scripting A New Era Of Coffee In India
BW Businessworld

Scripting A New Era Of Coffee In India

From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability

time-read
3 mins  |
September 21, 2024
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
BW Businessworld

"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"

SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul

time-read
3 mins  |
September 21, 2024
Fresh Brew, Big Ambitions
BW Businessworld

Fresh Brew, Big Ambitions

From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight

time-read
3 mins  |
September 21, 2024
"On Track To Become India's Top Café Chain"
BW Businessworld

"On Track To Become India's Top Café Chain"

In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition

time-read
3 mins  |
September 21, 2024
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
BW Businessworld

"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"

In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences

time-read
3 mins  |
September 21, 2024