TECH, MARKETING, and communication professionals have been skittishly watching as ChatGPT took on more than a million users in just five days. There have even been suggestions that eventually ChatGPT (or other such AI) may replace marketers, writers, and other creative mavens altogether. I disagree. Yes, it can assist with straightforward automated chores and provide extremely high-level suggestions that may serve as the framework for a plan, but ultimately it is devoid of, in its own words, “personal experiences or feelings. I exist solely to process and generate text based on the information that I have been trained on.” And that is the crux of the matter here. Artificial Intelligence, in this case ChatGPT, will be able to generate content for your next great idea, but it won’t be able to help your readers or viewers feel anything. Yet. There will be a logical structure and flow to the content, albeit devoid of storytelling. So far. And that is where the uncertainty lies. Will it take over marketing? Will it replace marketers?
Remember digital photography? Or digital film editing? Or digital music editing software? Each successful invention in technology contributed a new capability, increased the effectiveness of an already-existing creative process activity, or did both. Using artificial intelligence for creative endeavours is not something unfamiliar or new. It’s inevitable. We’ve been there, we’ve got this.
WHAT IS CHATGPT?
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