CUSTOMER EXPERIENCE WILL BE KING IN 2023
CEO Insights|August 2023
Archana unearths competitive advantages and position organisations for sustainable growth through strategic marketing initiatives and innovation.
CUSTOMER EXPERIENCE WILL BE KING IN 2023

Archana Venkat Chief Marketing Officer Trilegal

In mid-2022, I bought a new car and was looking to buy insurance. At this time I was exposed to posters by a relatively new brand that told me I could save a sizable sum of money by opting for their insurance policy. Having never claimed motor insurance in most of my driving career, I immediately warmed up to the idea of paying the bare minimum.

Upon contacting this company, I found the customer support team knowledgeable, transparent, and willing to speak to my car dealer to make this a smooth purchase for me. I felt great and said I would contact them in a month's time when my car was closer to being delivered. Could they please email me/ WhatsApp me their name and contact number? (So the sale could be made via the same person). This is where the penny dropped.

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