Aditya Birla Group chairman Kumar Mangalam Birla launched products and services under its new decorative paints brand, "Birla Opus", aiming for Rs 10,000 cr gross revenue within 3 years of full-scale operations. This marks the Aditya Birla Group's entry into the rapidly expanding Rs 80,000 cr Indian decorative paints market, with an unprecedented level of upfront investment of Rs 10,000 cr. Birla Opus business is being set up by the group flagship company, Grasim Industries.
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