STABILITY ROCKED BY COMPETITION
Dalal Street Investment Journal|22 April, 2024
While the company’s product portfolio and availability through various retail channels is undoubtedly impressive, the increasing competition posed by start-ups in the organised sector and the tendency of young consumers to try out various brands instead of displaying single brand loyalty is an issue of concern when it comes to future growth prospects
STABILITY ROCKED BY COMPETITION

Hindustan Unilever Limited (HUL) stands as India's foremost fast-moving consumer goods (FMCG) company, boasting a rich 90-year heritage. The company is driven by a purpose to foster sustainable living, evident in its extensive portfolio of over 50 brands across 16 FMCG categories. Remarkably, nine out of 10 Indian households rely on HUL brands for their everyday needs, enhancing their quality of life. With an annual production exceeding 65 billion units, HUL ensures widespread availability through a vast network of nine million retail outlets and numerous digital commerce platforms, reaching millions of consumers nationwide.

Guided by its compass business strategy, HUL integrates sustainability across its operations, prioritising consistent, competitive, profitable, and responsible growth. HUL functions within three primary FMCG categories: beauty and personal care, home care, and foods and refreshments. Within each category, there are specialised sub-segments targeting specific niches, each housing multiple brands tailored to those particular niches.

As a subsidiary of Unilever, a global leader in food, home care, personal care and refreshment products, with a presence in over 190 countries, HUL maintains its status as India's top-rated ESG-focused FMCG company and a preferred employer across various sectors. Amidst a rapidly evolving landscape, HUL remains steadfast in its purpose-driven journey, adapting to meet future demands while upholding its core values.

Additionally, starting from April 1, 2024, the beauty and personal care division has been split into two separate units: beauty and wellbeing and personal care. The beauty and wellbeing unit encompasses skin care, premium beauty, hair care, colour cosmetics, and health and wellbeing segments. Conversely, the personal care unit consists of skin cleansing, oral care and deodorant categories.

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