Turns out that if Mrs. Harris went to Paris now, there would be no ‘Paris Syndrome’ hitting her (as far as technology is concerned). This space is unfolding step by step and is making sure things don’t get tangled up in unexpected knots. Singer India Limited is a well-known name in the world of sewing machines. Established in 1851, the company has stitched its name neatly in the space of manufacturing and selling sewing machines globally. But what’s next- as the new fabric of technology rolls out – will it be a beautiful interlace or turn into a tatterdemalion? In this chat with Rakesh Khanna, Vice Chairman and MD, Singer India, he unravels the new seam-line between technology and the home appliance business.
170 years! What a legacy! is it easy to weave in new advancements when you have been around that long?
Our brand has been strong and rich in associations with customers for many decades. From old machines to new, the brand continues to be a leader in this category. We are still in the global ‘numero uno’ league in the manufacture of sewing machines. We are also embracing a digital mindset and adopting new directions – with the help of technology. Be it zig-zag machines or easyto-function options or electronically-controlled and computerised machines or embroidery machines that let the user choose amongst thousands of designs- our technology direction is quite exciting. There is a huge transformation happening in this category.
Like live assist- tell us more about it. and will this feature move towards remote and predictive maintenance as well?
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