![COMBATING DEEP FAKES COMBATING DEEP FAKES](https://cdn.magzter.com/1368690066/1701683276/articles/wchuXL0KT1702275870507/COMBATING-DEEP-FAKES.jpg)
Prior to that there were actors like Rashmika Mandanna, Katrina Kaif, and Kajol Devgn, who fell victim to it. Prominent industrialist Ratan Tata was another target sometime back with his deep fake videos circulating and showing him luring unsuspecting individuals into an online betting scam, endorsing an online betting coach and asking people to join a Telegram channel run by a man named Amir Khan.
Deep fake is not new and isn't restricted just to India.
It is a global menace that has targeted and haunted key personalities like the former US president Barack Obama, Mark Zuckerberg and Fox News personality Jesse Watters, CBC host lan Hanomansing, and BBC stars Matthew Amroliwala and Sally Bundock. The deep fake videos of Barack Obama showed him calling Donald Trump a "complete dipshit", while Mark Zuckerberg bragged about having "total control of billions of people's stolen data".
The dark side of AI?
While AI has made significant contributions to various industries, it also has a dark side which is surfacing in the form of deep fake. Simply put, a deepfake is a piece of technology that leverages AI to alter a person's appearance, voice, or actions in a way that can be realistic and challenging to discern from authentic, unaltered content. They are not new but have become more sophisticated due to technological advancements. These videos are created through encoder and decoder networks, often within Generative Adversarial Networks and can be used to spread disinformation, defame individuals, and influence public opinion.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![My Reflections 2024-25 My Reflections 2024-25](https://reseuro.magzter.com/100x125/articles/3399/1979278/1EWVU-EOe1738575787587/MY-REFLECTIONS-202425.jpg)
My Reflections 2024-25
With the turn of 2024, we have turned the page to a historical moment—a quarter of a century. It is striking to consider how much history has been compressed into these 25 years. This has been no ordinary span of time. This has been an era of tectonic shifts. From the dawn of the digital age and the globalisation of economies to the climate reckoning and the relentless march of artificial intelligence, these years have witnessed transformations that once would have taken centuries to unfold. In many ways, eras have collided, overlapped, and dissolved into each other, leaving a world forever altered—more connected yet divided, more advanced yet anxious, and more hopeful yet uncertain than ever before.
![The $20 Bill That Became Priceless The $20 Bill That Became Priceless](https://reseuro.magzter.com/100x125/articles/3399/1979278/KAoDD8coK1738575709284/THE-20-BILL-THAT-BECAME-PRICELESS.jpg)
The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did—and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
![THE BIGGEST MISTAKES THAT STARTUPS MAKE THE BIGGEST MISTAKES THAT STARTUPS MAKE](https://reseuro.magzter.com/100x125/articles/3399/1979278/TVtNknCjc1738574794208/THE-BIGGEST-MISTAKES-THAT-STARTUPS-MAKE.jpg)
THE BIGGEST MISTAKES THAT STARTUPS MAKE
The path forward is hard, so learn from where others have fallen. This is a list of very hard-won lessons.
![SILICON CARBIDE CHIPS THE NEXT GIANT STEP IN INDIA'S SEMICONDUCTOR ASPIRATIONS SILICON CARBIDE CHIPS THE NEXT GIANT STEP IN INDIA'S SEMICONDUCTOR ASPIRATIONS](https://reseuro.magzter.com/100x125/articles/3399/1979278/SKldmCIJ31738576027423/SILICON-CARBIDE-CHIPS-THE-NEXT-GIANT-STEP-IN-INDIAS-SEMICONDUCTOR-ASPIRATIONS.jpg)
SILICON CARBIDE CHIPS THE NEXT GIANT STEP IN INDIA'S SEMICONDUCTOR ASPIRATIONS
Companies such as L&T, CDIL, Zoho, are already pioneering innovations in the sector, with focus on automotive, renewable energy and industrial electronics
![FUTURE WORKFORCE: WHY INDUSTRY PLAYERS ARE BETTING BIG ON AI AGENTS FUTURE WORKFORCE: WHY INDUSTRY PLAYERS ARE BETTING BIG ON AI AGENTS](https://reseuro.magzter.com/100x125/articles/3399/1979278/OqGdK75_A1738568903936/FUTURE-WORKFORCE-WHY-INDUSTRY-PLAYERS-ARE-BETTING-BIG-ON-AI-AGENTS.jpg)
FUTURE WORKFORCE: WHY INDUSTRY PLAYERS ARE BETTING BIG ON AI AGENTS
Since 2022, the world has amused itself with the generative artificial intelligence (AI) offerings of ChatGPT and others for coding and content generation to name a few. However, there were no virtual assistants.
![SEMICONDUCTOR STRATEGY: How 2024 Defined the Roadmap for 2025 and Beyond SEMICONDUCTOR STRATEGY: How 2024 Defined the Roadmap for 2025 and Beyond](https://reseuro.magzter.com/100x125/articles/3399/1979278/0TEhHw9YE1738567721680/SEMICONDUCTOR-STRATEGY-HOW-2024-DEFINED-THE-ROADMAP-FOR-2025-AND-BEYOND.jpg)
SEMICONDUCTOR STRATEGY: How 2024 Defined the Roadmap for 2025 and Beyond
India's semiconductor industry is projected to grow to USD 80 billion by 2028 from the current USD 23 billion, as per SEMI. The major factor behind this development can be attributed to surging demand for electronics, the rise of smart connected devices highlighted the urgent need for self-reliance in chip design and manufacturing; In this, India has grown significantly in prioritizing local production.
![35 UNDER 35 35 UNDER 35](https://reseuro.magzter.com/100x125/articles/3399/1979278/PTRaixxvw1738568437910/35-UNDER-35.jpg)
35 UNDER 35
THE CLASS OF 2025- Sixty-five percent of India's fast-growing population is under 35, representing our nation's greatest strength. As a testament to the modern economy, our 35under35 issue every year, the 9th year in a row now, represents their untapped potential. Recognizing the pivotal role of human capital in driving economic growth and innovation, we highlight their efforts in detail in the ensuing pages. We unravel the journey of Young people driving change tackling climate issues, improving lives, and defending rights. To compile our 9th annual list, Entrepreneur India writers and editors-with the help of expert independent judges-evaluated more than 500 candidates on factors including funding, revenue, social impact, inventiveness, and potential. From the young category defining quick commerce players to an Olympic Winner, you will see how young India is reshaping society. India's youth represent the country's greatest strength, with a vibrant and dynamic generation driving the vision of making India a developed nation by 2047. This edition showcases the younger generation's creativity, energy, and ideas, aligning their aspirations with the nation's development goals and fostering a future of innovation, progress, and self-reliance. This issue serves as an ode to celebrate India's youth as they bear influence over millions across the globe. They are pioneering business models, defining culture, and disrupting the status quo. They are driving innovation, pushing boundaries, and effecting change. Let's welcome the visionaries.
![Why Is HP Confident About India - IPSITA DASGUPTA, MD, HP INDIA, EXPLAINS Why Is HP Confident About India - IPSITA DASGUPTA, MD, HP INDIA, EXPLAINS](https://reseuro.magzter.com/100x125/articles/3399/1979278/qYUgzL18h1738576010928/WHY-IS-HP-CONFIDENT-ABOUT-INDIA-IPSITA-DASGUPTA-MD-HP-INDIA-EXPLAINS.jpg)
Why Is HP Confident About India - IPSITA DASGUPTA, MD, HP INDIA, EXPLAINS
HP in India is working towards AI PC penetration, upskilling, education use cases and helping small and medium businesses (SMEs)
![HOW TO CLOSE THE SALE [EVEN WHEN THEY SAY NO] HOW TO CLOSE THE SALE [EVEN WHEN THEY SAY NO]](https://reseuro.magzter.com/100x125/articles/3399/1979278/m6b3XiMjM1738575537326/HOW-TO-CLOSE-THE-SALE-EVEN-WHEN-THEY-SAY-NO.jpg)
HOW TO CLOSE THE SALE [EVEN WHEN THEY SAY NO]
I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway—and how you can too.
![Are You Feeling the Squeeze? Are You Feeling the Squeeze?](https://reseuro.magzter.com/100x125/articles/3399/1979278/P4eyCtVJ71738569707677/ARE-YOU-FEELING-THE-SQUEEZE.jpg)
Are You Feeling the Squeeze?
Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.