In December this year, the World Economic Forum (WEF) and the United Arab Emirates (UAE) launched the First movers Coalition for Food.
The WEF said that this initiative uses the procurement of sustainably produced farming products to speed up the adoption of sustainable farming and innovation.
WEF president Børge Brende said: “Through the coalition, leading global companies will send demand signals to catalyse the acceleration and adoption of environmentally-friendly farming methods and green innovations.
“This collective public-private partnership will help de-risk upfront investments into more sustainable food production systems.”
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