A FEW MONTHS AGO, I saw something out of the corner of my eye when I stopped off at Boccato's Groceries in Hermosa Beach, California. Something I hadn't seen in 45 years. Something I assumed that I'd never see again.
The bright orange wrapper with bold blue lettering was exactly how I remembered it from when I was a 9-year-old with a sweet tooth in the late 1970s. And once again, I was drawn to it like a mosquito to a bug zapper. Standing in the checkout line, I put down the case of bottled water my wife had sent me to pick up and began racing through some quick math: Twenty dollars divided by $2.99 equals... six! I had enough for six Reggie Bars. I walked out of the store feeling like a kid again.
Of course, this is not how grown men should act. But here I was, like Jack from "Jack and the Beanstalk," blowing the last of his family's savings on some magic beans. Except in this case, the magic beans were delicious discs of chocolate, caramel, and roasted peanuts endorsed by a power-hitting New York Yankees legend.
As I tried to spear caramel from between my teeth with my tongue, I began to ask myself questions: Where had this delicious piece of my childhood come from? Had they been making Reggie Bars all along and I simply didn't know it? Or had some wonderful company doing the Lord's work brought it back? And if so, why now? I decided to do some digging. I started by calling Mr. October himself.
"THIS IS REGGIE..."
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
