Enhancing the Appeal
Food & Beverage Business Review|December - January 2024
It is being widely believed that people eat with their eyes first. Unlike most popular notions, this actually may be true! We know for sure that if a dish is not appealing to eyes, in many cases it would not induce us to partake that dish. This makes food plating and presentation a crucial aspect of the food service industry, especially in this age of increasing numbers of discerning consumers in the industry.
Enhancing the Appeal

Creative and thoughtful plating, undoubtedly, enhances the appeal of the food. Focusing on presentation also gives ample opportunity to Chefs to showcase their artistic side and play around with elements beyond the usual ingredients.

Food plating is simply an arrangement of food on a plate, while food presentation includes all elements of the dish, including plate design, food arrangement, food decoration, and table setting. Together, food plating and presentation form the visual aspect of a dish, creating an experience for the diners.

While there aren't any fixed rules or conventions when it comes to 'correct' plating, in fact there is no 'correct' plating as such, there are several important concepts and ideas which the Chefs should ideally keep in mind while presenting their dishes for their guests.

They say colours, material and texture of tableware, edible flowers... in fact every single detail matters in making an impressive presentation of dishes. One needs to take into consideration the balance and texture of each ingredient and how it plays into the composition of the plate, in order to make a memorable presentation.

The Role of Food Presentation

In today's fast-paced world where people are having less and lesser time, pictures have become a popular mode of communication. This means Chefs need to give guests something on plate which is not only delectable for their palates but is Instagram worthy as well. Food not only has to taste good but also has to look good.

The artistry of presentation of food is not merely in the flavour or content but also in how it appeals to the eye.

A plate can drastically influence the way the food looks as it is like a canvas for the food you are about to present. Extrinsic visual properties of the dinnerware like colour, shape and finish greatly influence the diner's eating behaviour and experience.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView all
Healthy Food - An Attempt to Meet Diners' Desire
Food & Beverage Business Review

Healthy Food - An Attempt to Meet Diners' Desire

Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.

time-read
10+ mins  |
April May 2024
Combating Protein Deficiency
Food & Beverage Business Review

Combating Protein Deficiency

In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.

time-read
1 min  |
April May 2024
Newest Beer Chugging Spot KLING Brewery
Food & Beverage Business Review

Newest Beer Chugging Spot KLING Brewery

Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.

time-read
1 min  |
April May 2024
Caffe Allora Expands Presence
Food & Beverage Business Review

Caffe Allora Expands Presence

Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.

time-read
1 min  |
April May 2024
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Food & Beverage Business Review

"No matter how many goals you have achieved, one should also set their sights on a better, higher one"

Hemant Yadav, Head - F&B Operations, Kylin Experience

time-read
3 mins  |
April May 2024
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Food & Beverage Business Review

Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi

Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.

time-read
7 mins  |
April May 2024
For Our Plates and Palates
Food & Beverage Business Review

For Our Plates and Palates

Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.

time-read
4 mins  |
April May 2024
Cool Mocktails are Hot!
Food & Beverage Business Review

Cool Mocktails are Hot!

They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.

time-read
5 mins  |
April May 2024
Melon - Versatile to Beat the Heat
Food & Beverage Business Review

Melon - Versatile to Beat the Heat

Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.

time-read
4 mins  |
April May 2024
Summer Menu Fiesta
Food & Beverage Business Review

Summer Menu Fiesta

Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.

time-read
6 mins  |
April May 2024