HOW GREEN IS ELON MUSK REALLY?
Fortune US|October - November 2023
Despite his success with electric vehicles, the billionaire has not won over environmentalists.
PETER VANHAM
HOW GREEN IS ELON MUSK REALLY?

Earth faces an imminent threat, and unless we change our course, human life as we know it will become impossible here. What do we do?

Most would say we must do all we can to prevent that bleak scenario by limiting the harmful impact of human activities. "There is no planet B," environmentalists point out.

Ask the billionaire Elon Musk, however, and you may get a very different reply. "We don't want to be one of those single-planet species," Musk said in 2021 at the launch of a SpaceX rocket into orbit. "We want to be a multi-planet species." Musk added that he is "highly confident" that SpaceX will land humans on Mars in the near future.

It's a mindset akin to that of the Krypton scientist Jor-El, father of DC Comics' Superman: As your planet explodes, send your offspring away in a space pod to ensure the survival of your species elsewhere in the galaxy. And indeed, Musk doesn't seem to have let go of his childhood fascination with dashing, planet-hopping superheroes.

Growing up in Pretoria, South Africa, "I read all the comics I could find, or that they let me read in the bookstore before chasing me away," Musk has said in a documentary. In those tales, superheroes vanquished evil on Earth and beyond, and humans and other species faced off in faraway galaxies.

The Musk we know today-the bombastic entrepreneur, admired and abhorred around the world-has styled himself as the embodiment of these fictional characters: a man who believes in his ability to singlehandedly save humanity. His superhero philosophy puts him at odds with environmentalists, who believe in the power of the collective, rather than that of any individual "great man," to solve humanity's greatest challenges.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FORTUNE USView all
THE NEW GOLD RUSH
Fortune US

THE NEW GOLD RUSH

Gold prices have soared amid global uncertainty and a central-bank-driven buying spree. But this time, the gold mining industry looks very different.

time-read
10+ mins  |
December 2024/January 2025
A New Season for Giving
Fortune US

A New Season for Giving

As the PGA TOUR kicks off its 2025 season alongside its sponsors in Hawai'i, the organization is continuing to make an impact in local communities.

time-read
4 mins  |
December 2024/January 2025
WELCOME TO ELONTOWN, USA
Fortune US

WELCOME TO ELONTOWN, USA

The small town of Bastrop, Texas (pop. 12,000), has become a home base for Elon Musk's business empire. What comes next is anyone's guess.

time-read
10+ mins  |
December 2024/January 2025
100 MOST POWERFUL PEOPLE
Fortune US

100 MOST POWERFUL PEOPLE

Our inaugural, authoritative ranking of the leaders whose innovation and impact have elevated them to the top of the business world.

time-read
10+ mins  |
December 2024/January 2025
ARE CEO SABBATICALS THE ULTIMATE POWER MOVE?
Fortune US

ARE CEO SABBATICALS THE ULTIMATE POWER MOVE?

WHEN VENTURE capitalist Jeremy Liew and his wife were dating, they talked about how one day they would take a year to travel the world. \"That's how we'd know we'd made it,\" Liew says.

time-read
4 mins  |
December 2024/January 2025
WHAT ARE THE BEST METRICS FOR MEASURING A STARTUP'S POTENTIAL?
Fortune US

WHAT ARE THE BEST METRICS FOR MEASURING A STARTUP'S POTENTIAL?

IN HIS 2012 ESSAY \"Startup = Growth,\" Paul Graham talks about a 5% to 7% weekly growth rate as table stakes for startup success. If you're growing 10%, he says, you're doing \"exceptionally well.\"

time-read
2 mins  |
December 2024/January 2025
TECH POLYMARKET'S ELECTION ACCURACY MADE SHAYNE COPLAN A STAR-BUT AN FBI RAID POINTS TO TROUBLE AHEAD
Fortune US

TECH POLYMARKET'S ELECTION ACCURACY MADE SHAYNE COPLAN A STAR-BUT AN FBI RAID POINTS TO TROUBLE AHEAD

IN NOVEMBER, Shayne Coplan had a week he'll remember for the rest of his life: He got a phone call from the highest echelons at Mar-a-Lago. He went on TV for the first time. And his New York City apartment was raided by the FBI.

time-read
4 mins  |
December 2024/January 2025
WHY BIG TECH IS THE NUCLEAR INDUSTRY'S NEW BEST FRIEND
Fortune US

WHY BIG TECH IS THE NUCLEAR INDUSTRY'S NEW BEST FRIEND

OVER THE PAST several years, Big Tech firms like Google and Microsoft have trumpeted ambitious plans to go carbon-neutral, or even carbon-negative, by 2030. But then the generative-AI boom came along and threw a giant wrench in their plans.

time-read
5 mins  |
December 2024/January 2025
WHAT PALMER LUCKEY, THE MAN REVOLUTIONIZING WARFARE, IS AFRAID OF
Fortune US

WHAT PALMER LUCKEY, THE MAN REVOLUTIONIZING WARFARE, IS AFRAID OF

PALMER LUCKEY, the founder of the $14 billion Al-powered weapons startup Anduril, has become the face of change in the defense industry.

time-read
5 mins  |
December 2024/January 2025
GLOBAL BUSINESS BRACES FOR TRUMP 2.0
Fortune US

GLOBAL BUSINESS BRACES FOR TRUMP 2.0

AROUND THE WORLD in 2024, voters chose change: in South Africa, France, Britain, and Japan. But nowhere does the anti-incumbent trend matter more than in the United States.

time-read
6 mins  |
December 2024/January 2025