CRISTÓBAL VALENZUELA is no stranger to weird, scary creatures. As cofounder and CEO of Runway, a five-year-old New York City startup that develops AI tools for video, his company's product has brought to life a parade of surreal on-screen characters, from shape-shifting dolls that melt into walls to dancing giants with contorted faces.
When I talk to Valenzuela on a winter afternoon, the conversation is about why some scary creatures-even the most menacing giants-aren't really scary if you know how to destroy them.
"Sometimes a sling and a stone is all you need," Valenzuela tells me.
We're talking about slings and stones because of the imposing shadow stretching over Valenzuela's company. Days before our chat, OpenAI, the $86 billion, Microsoft-backed juggernaut of generative AI, unveiled its latest creation: a text-to-video tool called Sora that essentially does what Runway does; in some cases, maybe better.
As with Runway's product, Sora lets users type a description of a scene into their computer-a woman walking along a puddlefilled street, for instance, or a fire-breathing dragon in flight-and within moments watch a video that looks as if it were produced in Hollywood.
Sora's buzzy unveiling caused instant speculation about the tidal wave of change headed for the entertainment industry. As if on cue, filmmaker Tyler Perry said he was putting on hold a planned $800 million expansion of his Atlanta production studio because of Sora. By late March, OpenAI execs were reportedly setting up meetings with studio execs and talent agencies to discuss how to use the tool.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE NEW GOLD RUSH
Gold prices have soared amid global uncertainty and a central-bank-driven buying spree. But this time, the gold mining industry looks very different.
A New Season for Giving
As the PGA TOUR kicks off its 2025 season alongside its sponsors in Hawai'i, the organization is continuing to make an impact in local communities.
WELCOME TO ELONTOWN, USA
The small town of Bastrop, Texas (pop. 12,000), has become a home base for Elon Musk's business empire. What comes next is anyone's guess.
100 MOST POWERFUL PEOPLE
Our inaugural, authoritative ranking of the leaders whose innovation and impact have elevated them to the top of the business world.
ARE CEO SABBATICALS THE ULTIMATE POWER MOVE?
WHEN VENTURE capitalist Jeremy Liew and his wife were dating, they talked about how one day they would take a year to travel the world. \"That's how we'd know we'd made it,\" Liew says.
WHAT ARE THE BEST METRICS FOR MEASURING A STARTUP'S POTENTIAL?
IN HIS 2012 ESSAY \"Startup = Growth,\" Paul Graham talks about a 5% to 7% weekly growth rate as table stakes for startup success. If you're growing 10%, he says, you're doing \"exceptionally well.\"
TECH POLYMARKET'S ELECTION ACCURACY MADE SHAYNE COPLAN A STAR-BUT AN FBI RAID POINTS TO TROUBLE AHEAD
IN NOVEMBER, Shayne Coplan had a week he'll remember for the rest of his life: He got a phone call from the highest echelons at Mar-a-Lago. He went on TV for the first time. And his New York City apartment was raided by the FBI.
WHY BIG TECH IS THE NUCLEAR INDUSTRY'S NEW BEST FRIEND
OVER THE PAST several years, Big Tech firms like Google and Microsoft have trumpeted ambitious plans to go carbon-neutral, or even carbon-negative, by 2030. But then the generative-AI boom came along and threw a giant wrench in their plans.
WHAT PALMER LUCKEY, THE MAN REVOLUTIONIZING WARFARE, IS AFRAID OF
PALMER LUCKEY, the founder of the $14 billion Al-powered weapons startup Anduril, has become the face of change in the defense industry.
GLOBAL BUSINESS BRACES FOR TRUMP 2.0
AROUND THE WORLD in 2024, voters chose change: in South Africa, France, Britain, and Japan. But nowhere does the anti-incumbent trend matter more than in the United States.
