PR is not a Formula Business

These are uneasy times for anyone who manages anything worth its salt - be it an organization, business, or even self-branding either in a creative field or politics.

It is the aftermath of the emergence of management technology that has been adopted almost everywhere and in every sphere, consciously or otherwise, that has helped transform the way we see, think and act.

However, even while the miracles of our advanced technology have increased multifold the real problem we face is the attitudes of people. In fact the world is in the midst of a revolution of attitudes. Although many think its root cause is the shortages in the essentials of life, be on supply side or on the purchasing power side. But if it is true then how can we justify the dangers that stem from abundance in some developed countries?

Thus those beliefs and concepts that shaped our civilization, Indian or Western, are now being questioned. A kind of dilemma looms large over every conceivable idea’s fruitfulness and essence. And this too shapes people’s attitudes. So attitude is shaped and impacted by many external as well as internal factors. To convince someone and to bring him on your wavelength requires a lot of strategies these days. It has become a daunting task.