Each one of us dreams of building a business of our own someday but there is none like Nand Kishore Chaudhary, MD and Chairman of Jaipur Rugs, who is also known as the 'Gandhi of the carpet industry'. And rightfully so! In his entire journey, he was shunned by society, threatened, lost and in dire straits but he never let go of his belief to let goodness, fairness and most importantly, love prevail in his business. Even as a student when he was asked to define business, his reply was, 'It is next to love.'
At People Matters TechHR India conference in August, Chaudhary in his keynote session, 'Age Of The Modern Leaders', took us along on his own journey at the University of Hard Rocks of Life, where his true education began 44 years ago.
At a time when everyone was looking for a stable job to sustain themselves, he declined a well-rounded government job to find his passion and built a business that connected the poorest of the poor to the richest of the rich. It wasn't an easy journey, he had to go against all odds and bet on his values and principles as he conquered one obstacle after another to build Jaipur Rugs, a business that combines kindness with the pursuit of profits in a manner that is beneficial to all artisans, stakeholders, consumers, employees, suppliers and buyers.
We dive deeper into the life of Chaudhary and what makes his business model so popular among authors like CK Prahalad and Raj Sisodia, among others.
Channelling your passion into business: The beginning
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