The birth of Lavie in 2010 was no accident. The parent, Bagzone Lifestyle Pvt Ltd, wanted to craft a brand which would appeal to the new-age consumers. The sister of Samsonite, Lavie grew by over 52 percent, and nearly 100 percent in the financial year 2021-22! The brain behind the brand Ayush Tainwala, CEO of Bagzone Lifestyle Pvt Ltd had addressed the gap in the Indian market for fashionable, high-quality and affordable bags. “We are committed to sustaining our growth by up to 50 percent for the current year. As a brand, we firmly believe that we have made the right choices in terms of products and sales channels to achieve this goal,” explained Tainwala.
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