When Justin Quek assumed the role of CEO at OrangeTee, one of his primary objectives was to make the once agent-centric business into a more “consumer-centric” one.
“A lot of agencies have focused very much on the agents for many years, but as you can see the consumers are being more empowered today. We would like to join in that ball game as well because if you don’t empower the consumer, the consumer has many alternatives,” Quek shared in an interview with Singapore Business Review.
One of the ways Quek plans to deepen the agency’s focus on consumers is through a “Property Festival.”
Whilst Quek cannot divulge the details of the festival just yet, a whole lot of planning is put into staging this breakthrough event in the third quarter of the year.
What the festival promises attendees is that it will be a consumer-centric event reeling in real estate enterprise leaders for a learning engagement all about property and related topics.
“A lot of players in the industry like to do seminars where they’ll have a big ballroom full of people learning how to invest in property. I think education is important and we will still continue to do that but that has become, I would say, a secondary piece today,” Quek said.
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