And in the case of personal branding, it influences how you want others to feel about you. From your photos to other brand images, elements and even content, there is a lot that goes into creating your unique brand. Displayed correctly and consistently (across all marketing platforms), a well-defined brand can elevate agent recognition and help to establish credibility and authority. However, when executed incorrectly, the effects are lackluster at best, and harmful at worst. To help you avoid the pitfalls of personal branding, we've compiled a list of what we feel are the 7 deadliest sins.
NO DIFFERENTIATION
Branding is not about being known for your profession. It's about being known for being different in your profession. If all agents were the same, how would your customers know who to choose? Lack of differentiation is by far the #1 personal branding sin. We love to tell the story of a real estate agent who expressed to us that she was already well-branded in her area.
She stated, "When I walk into a restaurant in my community, people already know I'm a real estate agent." And while that is a great start, it's nowhere close to successful branding. Let's assume I walked into that restaurant and noticed her. But I also noticed two other agents in the same restaurant. Now, who do I choose? Which 'brand' stands out to me? What lets me know that one of them is uniquely positioned to serve my needs?
NO FOCUS
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Is Finding A Niche Market Right for You?
A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well.
Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?
Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability.
Establishing Yourself as a LOCAL AREA EXPERT
For real estate agents and local business professionals, carving out a reputation as a go-to local expert is invaluable.
AGENT STRATEGIES TO GROW YOUR SOCIAL MEDIA PRESENCE
In real estate, where connections and maintaining relationships with clients are crucial, having a strong social media presence is essential for any REALTOR®.
3 Ways to Make Your Workspace Work for You
Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow.
MIRTA ARROYO
Top Agent Mirta Arroyo is a solo agent—recently joining Monarch Group Realty where she serves Cabarrus, Mecklenburg, Rowan, and Stanly Counties.
HOW TO NOT LOSE A CLIENT IN 10 DAYS
While we won't be serenading a Carly Simon song or tugging on the heartstrings of a Hollywood heartthrob, we will be sharing ten essential tips for agents, the key pitfalls to avoid and the most common mistakes agents make that can cost them a client.
USING CLIENT FEEDBACK TO ELEVATE YOUR REAL ESTATE BUSINESS
For real estate professionals, publishing your client testimonials is a key strategy for establishing trust, enhancing your reputation, and drawing in new clients.
CARLO DIPASQUALE
Top Agent Carlo Dipasquale lives and specializes in the South of Fifth neighborhood of Miami Beach, one of the five most desirable neighborhoods in the entire country.
If it's good for the soul, IT'S GOOD FOR THE BUSINESS
Visibility, name recognition and knowing you're supporting the community that makes your success possible are good reasons to take part in community service.
