When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple. When people are looking for a house, they often treat the process as a quest for "the one" house that will fulfill their dreams of living in the house of their dreams. Don't be fooled. It is always a search for "the one", at least when it comes to helping a couple or family find a home.
When you look at your client's search for a home in this manner, then you might begin to notice some pretty obvious similarities between shopping for a home today and online dating. In this day and age most people live a substantial part entire lives online. People socialize with their friends on Facebook, they meet potential friends in forums and online communities, and we now even search for our perfect mate online. Shopping for a home also happens to usually start online. When they begin this search, make no mistake; they are looking for the "one." These people then turn to you, the REALTOR® to play matchmaker for them. It is your job to wade through the pool of eligible homes (bachelors) and sort through all the ones that are too expensive, too nerdy, not cute enough, not smart enough, etc. until you find the "one."
It makes sense then to consult the tried and true practices in matchmaking that help those professionals find the right people for each other, and see if any of them could also apply for matching your clients with their dream home. You’ll find that these 8 dating rules may just show you the secret to matching your clients with the perfect home.
Who Is In and Not In Your Client’s League? Know Your Client’s Price Range:
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Is Finding A Niche Market Right for You?
A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well.
Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?
Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability.
Establishing Yourself as a LOCAL AREA EXPERT
For real estate agents and local business professionals, carving out a reputation as a go-to local expert is invaluable.
AGENT STRATEGIES TO GROW YOUR SOCIAL MEDIA PRESENCE
In real estate, where connections and maintaining relationships with clients are crucial, having a strong social media presence is essential for any REALTOR®.
3 Ways to Make Your Workspace Work for You
Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow.
MIRTA ARROYO
Top Agent Mirta Arroyo is a solo agent—recently joining Monarch Group Realty where she serves Cabarrus, Mecklenburg, Rowan, and Stanly Counties.
HOW TO NOT LOSE A CLIENT IN 10 DAYS
While we won't be serenading a Carly Simon song or tugging on the heartstrings of a Hollywood heartthrob, we will be sharing ten essential tips for agents, the key pitfalls to avoid and the most common mistakes agents make that can cost them a client.
USING CLIENT FEEDBACK TO ELEVATE YOUR REAL ESTATE BUSINESS
For real estate professionals, publishing your client testimonials is a key strategy for establishing trust, enhancing your reputation, and drawing in new clients.
CARLO DIPASQUALE
Top Agent Carlo Dipasquale lives and specializes in the South of Fifth neighborhood of Miami Beach, one of the five most desirable neighborhoods in the entire country.
If it's good for the soul, IT'S GOOD FOR THE BUSINESS
Visibility, name recognition and knowing you're supporting the community that makes your success possible are good reasons to take part in community service.