An astute businessman and a dyed-in-the-wool fan of the Netherlands team in world soccer, Ajmal is all set to take the shot with confidence in the altogether new field of boutique resorts, a novel concept that is yet to become a fad in God’s Own Country. Zealously clinging to the adage that fortune favours the brave, he has taken the leap of faith by launching Alpz Properties to tap the vast unmeasured potential of the new vistas and trends in the hospitality industry.
Unlocking the Potential of Boutique Resorts
Speaking to Unique Times, Ajmal said that his group is going to set up boutique resorts in major tourist destinations of south India to make the most of this trend that is bourgeoning elsewhere in India and abroad. They comprise small resorts that provide personalized, exclusive hospitality to a close-knit group of guests with all trappings of luxury. “Instead of going for big resorts, we go for a villa-style property with all top-notch amenities for one small group at a time—be it families, friends, or corporate gatherings,” he explained.
According to the veteran businessman, who began his innings as the uncrowned czar of the white goods and food retail segment at the dawn of the millennium, his Alpz Properties is investing Rs 250 crore in hospitality. His boutique resorts are slated to come up in picture-postcard locations such as Kuttikkanam, Vagamon, Munnar, Bekal, Alappuzha, Panangad, Varkala, Muthalamada and Wayanad in Kerala. He is planning to roll out six properties by the end of next year as part of Phase 1. Plans are also afoot to open the remaining within the next couple of years.
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