In today's rapidly evolving digital landscape, driven by advancements like Generative AI (Gen Al), machine learning, and quantum computing, traditional application development models struggle to keep pace. This creates a barrier to innovation, particularly when speed and agility are essential to capitalise on fleeting market opportunities.
Industries focused on user experience and Overthe-Top (OTT) platforms face growing challenges in balancing seamless integration with the need for rapid deployment, underscoring a critical demand for more efficient, adaptive development processes.
CHALLENGES IN TRADITIONAL PROCESSES
Traditional development cycles are often characterised by lengthy, linear workflows. Each phase-requirements gathering, design, implementation, testing, testing, and deployment-must be completed sequentially, making the process slow and cumbersome. Revisiting and revising a completed phase is complex, making it difficult to adapt to shifting consumer preferences and rapidly emerging market trends. This lack of flexibility can mean missed opportunities in fast-moving industries.
Integrating applications with complex OTT backend APIs is a significant challenge in traditional models.
Developers must ensure compatibility between new systems and older infrastructure, which may not be designed for modern technologies or data formats.
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