What’s unique about Masoom Minawala’s digital content is that she keeps it real. In a space inundated with filters and displays of picture-perfect lives, she’s never shied away from sharing her looks that didn’t work. It’s perhaps this consistency, vision and approachable take on high fashion that’s made Masoom an enduring icon of our times, her #MasoomMagic acclaimed the world over. From being a showstopper at runway shows to gracing the red carpet at Cannes, Masoom’s name is synonymous with luxury, style, and entrepreneurship. Over to her...
You’re one of the pioneers of fashion blogging in India. How much has the landscape changed since you started out, and what’s the major difference, positive and negative? The landscape of fashion content and creation has expanded tenfold in the past decade. The industry and the impact it can drive is finally being recognised and legitimatised. There are several positives, but a new one is the Advertising Standards Council of India promoting transparency in the digital marketing ecosystem, with clear guidelines on disclosing paid partnerships and sponsored content. This not only validates the impact creators have but also validates the business as a whole.
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