He loves a mirror selfie, is never short of female attention and I always seems keen for a topless workout.
But reality star Miles Nazaire is showing a completely different side of himself in a new show where he investigates a health condition called muscle dysmorphia.
Dubbed bigorexia, muscle dysmorphia is a body dysmorphic disorder that mostly affects men who feel the pressure to appear more muscular.
Miles, 27, is known for causing trouble on Made In Chelsea and has recently announced he'll be taking part in this year's Dancing On Ice. However, it was at the beginning of Miles' television career that his "obsession" with his muscles began.
"I've been training for around five years now and it all started when I was in my early twenties.
I got to a point in my life where I was going out too much and the party lifestyle had taken over," he explains.
"To begin with, discovering the gym had nothing to do with my appearance and it was purely to get out of that unhealthy party lifestyle and to find a healthier routine.
"I instantly fell in love with weightlifting and by the end of week one, I was obsessed. The endorphins were flying and it made me feel so much better than partying ever could."
Soon enough, Miles' habits began to change, the gym became his priority - he also found a nutritionist to help him diet in order to gain muscle.
"It was always on my mind - what I could do next and how I could do an extra hour of training here or there. I no longer had the time or the desire to go and socialise with friends who didn't fit in with this new strict lifestyle that I was in the thick of.
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