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<p><strong>THE EUROPEAN UNION</strong> has a piece of legislation called the Digital Markets Act, aiming to address the practices of large online companies, the so-called &lsquo;gatekeepers&rsquo;. If you qualify as one, you must comply with a set of rules and obligations. You can guess who qualifies: Alphabet, Apple, Google, Amazon, Meta, and ByteDance, the Chinese firm behind TikTok. Five instances of non-compliance form the opening salvo. Apple and Alphabet are claimed to not allow apps to freely communicate, steering people away from alternatives. Apple isn&rsquo;t giving enough choice of apps, specifically a browser choice. Meta is making people pay to avoid ads, and Google is pushing its own goods and services over rivals. The punishment for non-compliance is a fine of up to ten per cent of the company&rsquo;s turnover&mdash;this can double for repeat offenders.</p>
<p>Previous concessions to EU rulings haven&rsquo;t always been generous. Apple drew fire for the way it allowed alternative app stores, but only with a pricing structure that discourages any development. Meta&rsquo;s European subscription model gave a binary choice: pay a fee, or we collect your data. At least it offered to reduce the fee from about $10.80 to $6 a month. Holding big tech to account is daunting, but the EU looks to be serious about this, which has implications elsewhere. The subjects of this scrutiny have started to protest in a series of public statements. Apple says it is &ldquo;confident our plan complies with the DMA&rdquo;. Meta says it uses a &ldquo;wellestablished business model&rdquo;. Google claims to have already made &ldquo;significant changes to the way our services operate&rdquo;. However, there is a growing distrust with the gatekeepers, and the EU seems more determined than ever to bring them into line with the law.</p>
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BIG TECH IN TROUBLE IN EUROPE

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