This Is Plane Crazy 
The Sindhian|July - September 2022
CO-FOUNDER OF DIGITAL BRANDING AGENCY PLANE CRAZY STUDIOS, AISHWARYA WADHWANI TELLS BINDU GOPAL RAO HOW SHE HELPS BUSINESSES DEVELOP THEIR OWN UNIQUE IDENTITY
BINDU GOPAL RAO
This Is Plane Crazy 

We blend business with art to ensure your brand meets its every goal, reads the Instagram bio of creative agency Plane Crazy Studios, co-founded by the talented and driven Aishwarya Wadhwani. However, this was not something she saw herself doing when she was younger.

"Growing up I felt drawn to many different interests and passions. I loved economics, art, film, journalism, English, and even math. My personality felt like a dichotomy; while I like the finer things in life, I also have a passion for helping others and simple living. This often made me feel confused. How could I be curious about everything? How could I be everything?"

She found an answer to this dilemma through her work in marketing and creative strategy. "Every kind of business needs a marketing agency, and in this way, I get to work with clients across various sectors, be it an exciting beauty giant like Nykaa, an NGO like the Salaam Bombay Foundation, or an established educational institution like MIT."

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