ERICA CERULO AND Claire Mazur have made a career of being cool-spotters and curators, first with their beloved bygone retail shop Of a Kind, then their "A Thing or Two" newsletter and companion podcast. Their latest venture is 831 Stories, which Cerulo describes as "an entertainment company with books at the foundation." Think of film distributor A24, with a sensibility that extends beyond movies and into co-branded scented candles and posters, but for romance novels.
A nod to late-'90s pager code for "I love you," with its eight letters, three words, and one meaning, 831 Stories will publish six books by different authors in its first year.
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