DECODING INDIA'S NEWS PREFERENCES: KEY FINDINGS FROM INDIA REACH STUDY
Digital Studio|April 2024
Discover the pulse of India's news consumption habits as the India Reach Study provides comprehensive insights into the preferences, behaviors, and demographic dynamics shaping the nation's media landscape.
Md Sadique Akhter
DECODING INDIA'S NEWS PREFERENCES: KEY FINDINGS FROM INDIA REACH STUDY

Global Vox Populi (Member of the European Society for Opinion and Market Research) conducted the India Reach Study with a comprehensive analysis of news consumption patterns and preferences among 20,000 respondents. The primary objective of this study was to provide insights into the dynamics of news consumption behavior in India and its implications for news and social media companies. By understanding the preferences, habits, and motivations of consumers regarding news consumption, companies can optimize their strategies to better cater to their target audience.

News Consumption Patterns: The study revealed that a significant portion of respondents accessed news frequently, with 25.4% checking news every hour or more, and 37.2% accessing it 2-3 times a day. This highlights the importance of news in the daily lives of individuals, whether through traditional mediums like TV and radio or modern platforms like social media. The data also showed that 45.7% of respondents consumed news to have topics for discussion, indicating the social aspect of news consumption.

Reasons for Staying Informed: Understanding why individuals seek news is essential in comprehending their information needs. The study found that 55.4% of respondents considered it important to know what’s happening in their own country, while 49.7% sought background information on current events. Additionally, 51.0% mentioned that consuming news allowed them to form opinions on important issues. These findings underscore the role of news in providing context, fostering civic engagement, and shaping individual perspectives.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM DIGITAL STUDIOView all
BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY
Digital Studio

BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY

The Broadcast India Show 2024, held at the Jio World Convention Centre in Mumbai, highlighted cutting-edge technology and sustainable practices.

time-read
1 min  |
November 2024
UNFORGETTABLE MOMENTS
Digital Studio

UNFORGETTABLE MOMENTS

A Night of Glitz and Glamour at the Digital Studio India M&E Awards 2024

time-read
5 mins  |
November 2024
TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS
Digital Studio

TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS

Toshiba announces its next-generation S300 Pro Surveillance Hard Disk Drives (HDDs) targeting the latest requirements in the surveillance storage market.

time-read
3 mins  |
November 2024
Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel
Digital Studio

Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-itskind personalized FAST channel in the industry, built on a patent-pending technology from Amagi.

time-read
1 min  |
November 2024
Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation
Digital Studio

Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation

Appear, a global leader in live production technology, is pleased to announce the appointment of Shakunt Malhotra as Vice President for the Asia-Pacific (APAC) region.

time-read
1 min  |
November 2024
SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production
Digital Studio

SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production

SS Rajamouli is a major influence in Indian cinema. He has broken down language barriers and helped Indian films gain recognition worldwide.

time-read
1 min  |
November 2024
LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials
Digital Studio

LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials

Highlighting its strong commitment to technological advancement through third-party partner collaboration, LiveU has won a FIDAL Open Call to take part in the 'Large Scale Field Trials Beyond 5G' research project.

time-read
2 mins  |
November 2024
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM
Digital Studio

Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM

Riedel Communications today announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/ LATAM) market.

time-read
1 min  |
November 2024
ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators
Digital Studio

ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators

ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.

time-read
2 mins  |
November 2024
Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing
Digital Studio

Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing

Meta announced the launch of Movie Gen on Friday - a new generative AI platform designed to transform how users create, edit, and personalise videos.

time-read
1 min  |
November 2024