INTRODUCING HAND'S TALENT ID: THE FUTURE OF TALENT IDENTITY AUTOMATION

In the rapidly evolving media landscape, HAND (Human & Digital) is transforming talent identity management with its innovative Talent ID tool. This cutting-edge solution addresses critical challenges related to talent identity automation and the growing threats to Name, Image, and Likeness (NIL) rights from unlicensed Al-based deepfakes. By persistently identifying legitimate, consent-based digital replicas, HAND's Talent ID ensures the protection of talent rights and prevents misuse across various platforms.

VERSATILE SOLUTION FOR MULTIPLE INDUSTRIES

HAND's Talent ID is a versatile tool designed to identify notable talent across a range of cultural sectors, including entertainment, sports, fashion, music, news, and gaming. Built on ISO-level, standards-based technology, it is available as a business intelligence SaaS platform with an API subscription model and a free Web UI for limited daily searches. The system offers unique verification for real individuals, their virtual counterparts, and fictional characters, making it a vital asset for diverse industries.

STREAMLINING TALENT MANAGEMENT AND PROTECTING RIGHTS

Functioning as a "tracking beacon," HAND's Talent ID automates the identification, verification, origin, and authenticity of talentrelated assets in audio/visual content. This automation streamlines the management of talent residuals, royalties, and participations for studios, payment processors, and content rights owners. By ensuring authenticity, HAND protects assets and brands while maintaining the integrity of media content throughout its lifecycle, responding to the growing need to safeguard talent rights in the digital age.

Collaborative Efforts for a Secure Digital Future HAND is leading the initiative "Digital Replicas and Talent ID: Provenance, Verification, and New Automated Workflows," facilitating collaboration within the media community to tackle industry challenges. Supported by major studios and organizations like Paramount Global, SMPTE, and Movie Labs, HAND aims to demonstrate how Hollywood actors can create digital replicas with consent, securely identify them across platforms, and protect their rights. HAND's Talent ID is not just a tool; it is a game-changer for ensuring the ethical and proper utilization of talent in the digital age.