WHAT LIES AHEAD
Femina|April 2024
The future of skincare is exciting, with plenty of innovation and new ingredients. Karen Alfonso gets the experts to tell us
Karen Alfonso
WHAT LIES AHEAD

In 2023, we saw the rise of skin barrier repair products, and more targeted solutions for pigmentation and hydration. Here's what the experts have to say about ingredients, trends and more this year.

THE RISE IN AI

According to Mintel, the global market research firm whose reports are considered the gold standard, we will see artificial intelligence (AI) increasingly making its presence felt in the skincare industry. Think customised skincare routines, tools that will help analyse skin and hair, and virtual try-ons.

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