RESHAPING THE FUTURE OF MUSIC
RollingStone India|April 2024
How digital collectibles, especially for live events, have a tremendous potential
PRATHIK KARTHIKEYAN AND GARV SULTANIA
RESHAPING THE FUTURE OF MUSIC

AS TECHNOLOGY advances at an astonishing rate, its transformative impact is felt across myriad fields and industries. The realm of music is no exception; here, burgeoning technologies promise not only to redefine the enjoyment of music and live events for fans but also to forge novel pathways for organizers, artists and brands.

There have been remarkable instances where the adoption of cutting-edge technologies has broadened our expectations, illuminating new possibilities in how these innovations meld with the live music experience. This ongoing evolution speaks to a sophisticated intertwining of art and technology, hinting at a future where the boundaries of musical engagement and creation are continually expanded and reimagined.

The groundbreaking Travis Scott concert in Fortnite is a prime example of how Virtual Reality (VR) and immersive technologies are revolutionizing live music events. Hosted in the popular game Fortnite in 2020, this event attracted over 12 million in-game attendees, offering a spectacular blend of music with interactive, game-like elements. Far from a passive experience, the concert was an immersive spectacle where attendees engaged with the environment and the performance in unprecedented ways. Visual and audio effects created a surreal experience, featuring giant astral projections, underwater sequences, and a roller coaster ride through space, all perfectly synchronized with Travis Scott's discography.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ROLLINGSTONE INDIAView all
SPICE WORLD
RollingStone India

SPICE WORLD

Ice Spice ignored the haters, commanded our attention, and became a new kind of star. Next up: a great debut album

time-read
10+ mins  |
October 2024
Pritam: THE HIT MAKER
RollingStone India

Pritam: THE HIT MAKER

INSIDE THE MIND OF HINDI FILM MUSIC DIRECTOR PRITAM CHAKRABORTY, WHO RECENTLY WON HIS FIRST NATIONAL AWARD FOR BRAHMASTRA: PART ONE - SHIVA, ON HOW HE CREATES SCORES THAT ENDURE AND SONGS THAT CLOCK MILLIONS OF STREAMS

time-read
10 mins  |
October 2024
K-Drama Flashback: 'My Name'
RollingStone India

K-Drama Flashback: 'My Name'

'My Name,' starring Han So-hee in the titular role, deftly subverts gender norms in society via a story of relentless fight for revenge

time-read
3 mins  |
October 2024
LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN
RollingStone India

LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN

The 'Silent Hill 2' Remake has you returning to that restless dream from 23 years ago

time-read
8 mins  |
October 2024
FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'
RollingStone India

FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'

Fifty Fifty's single 'Cupid' was a viral hit. The K-pop girl group is back with renewed vigor, releasing its new album, 'Love Tune.' The following interview covers details, insights, and anecdotes

time-read
2 mins  |
October 2024
EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'
RollingStone India

EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'

From An Armory Of Instruments To Personal Stories Told With An Uncharacteristic Straightforwardness, The Delhi/Goa Band Are Taking Over The World With Their Latest Full-Length

time-read
6 mins  |
October 2024
Mali is Heading to SXSW Sydney in October
RollingStone India

Mali is Heading to SXSW Sydney in October

For the longest time I have known that my music has a significant market outside the country,' says the Chennai/Mumbai pop artist

time-read
2 mins  |
October 2024
Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas
RollingStone India

Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas

Features the upcoming 'Twelve,' 'Cashero,' and 'The Wonder Fools' with the Korean stars in exciting new roles

time-read
2 mins  |
October 2024
Yoon Seobin Makes a Stylish Comeback with 'Rizz'
RollingStone India

Yoon Seobin Makes a Stylish Comeback with 'Rizz'

The Korean actor and singer well-known for starring in the K-drama Kissable Lips' returns to the music scene after a 10 months hiatus

time-read
2 mins  |
October 2024
Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'
RollingStone India

Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'

The Arunachal Pradesh singer-songwriter's second release is a poignant Hindi song that pays tribute to his late father

time-read
2 mins  |
October 2024