At one point, she tells TG: "I was almost tricking my brain into writing a hook or a verse, and then I would be finished. TikTok can shorten attention spans in that sense, but I see it almost as a writing exercise. I try not to take it too seriously, and that helps me just write and feel free, not trapped by the format.
That short-form platform and Instagram too - has served the 23-year-old Londoner well. With stars including Billie Eilish and Celeste dropping likes her way, May's compact, pithy songwriting style is informed by her teenage love for slam poetry.
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