& OTHER STORIES HAS A STORY TO TELL

WITH STORYTELLING at ITS ROOTS, SWEDISH FASHION BRAND & OTHER STORIES HOPES to START a NEW NARRATIVE WITH ITS BOUTIQUE, which OPENS ITS DOORS IN SINGAPORE this MONTH

- JAMIE LEE

Like everything else in Singapore, we are spoilt for choice. Living in a metropolitan city means you have almost everything you can think of — and that includes clothes. The highly saturated fashion market here does not lack for brands with curated lifestyles offerings. What we do lack, perhaps, is a new way to view our relationship and connections with clothes.

& Other Stories is a familiar name in the fashion circuit, a must-visit for those who frequently travel the world: from Paris’ Rue St. Honore to Seoul’s Gangnam. From dresses and accessories of the season and timeless classics, as well as a beauty line that runs the gamut from body scrubs to candles, there’s always something to bring home. What sets & Other Stories apart from brands of its calibre (think of it as the older, more sophisticated and discerning sister of H&M) is its perspective. Each piece is designed with a story of women in mind.

Launched in March 2013, & Other Stories has design ateliers across three cities: Paris, Stockholm and Los Angeles, and each one has its own unique perspective but shares a plateau of viewpoints with others via quality and an array of varied designs.