If neighbourhoods had their version of an It girl, she would definitely be Seongsu-dong in Seoul. Quite accurately described as the Brooklyn of the South Korean capital, Seongsu-dong used to be an industrial district with hundreds of small-scale factories and warehouses. After the manufacturing industry went into a decline, the area slowly started to change.
Today, the neighbourhood is anchored by tourist favourites like retail space Common Ground and Cafe Onion but tucked in among them are plenty of other homegrown South Korean stores offering everything from fashion items to lifestyle goods, as well as an array of cafes, eateries, upscale bars and restaurants. It’s pretty easy to find, being just a five-minute walk away from Seongsu Station. A good tip to never losing your direction in South Korea is to download Naver Map on your phone, a navigation app used by locals.
Eat
Seoul boasts an incredible cafe culture, with a large variety of establishments that offer great coffee and plenty of photo-taking opportunities, and you can definitely see this in Seongsu-dong. For your morning fix, start your day at Low Key, Cafe Y704, Blue Bottle Seongsu, Changchang Coffee and warehouse-turned-cafe Daelim Changgo. For rooftop vibes, head over to Mellower and Cafe Yeonmujang.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Check mate
For DIOR's cruise 2025 collection, Maria Grazia Chiuri weaves Scottish heritage into modern fashion, creating a dialogue between tradition and rebellion.
Glow-Up Goals
Expert-approved aesthetic treatments to get you looking refreshed, natural, and party-ready.
All The Right Notes
Singapore’s biggest Mandopop star to date, JJ LIN reflects on his two-decade career before embarking on the final leg of his world tour.
Dubai: Capital Of The Future
The most visited megalopolis in the United Arab Emirates, Dubai is a vibrant oasis of modernity; a hotbed of exciting new openings and endless plans.
ARTFUL Indulgence
Le Pristine Singapore IS THE NEW EPICUREAN ESCAPE FOR ART AND DESIGN AFICIONADOS.
Talk of the Town
Miu Miu CONTINUES DEEPENING ITS TIES TO THE art world WITH A PROJECT THAT BRINGS TOGETHER FILM, MOVEMENT AND CONVERSATION.
See Her At N°5
Margot Robbie embodies timeless chic as the new face of Chanel N°5. In this ELLE exclusive, the actress shares her take on the iconic scent.
A closer look at...
You don’t have to be a Warhammer or Arthurian legend geek to appreciate Roger Dubuis’ latest Knights of the Round Table timepiece.
BLUE Paradise
With the support of Rolex and Mission Blue, the Nusa Penida Hope Spot has become a sterling example of ocean conservation.
Counting the Métiers
In this ELLE Singapore exclusive, artistic director of watches and jewellery Francesca Amfitheatrof lays bare what goes into the making a LOUIS VUITTON high jewellery collection.
