Commerciality is an undeniable aspect of any business, especially so when that business is run in a country with sky‑high rents and manpower costs. It’s therefore not surprising that Singapore fashion designers find themselves in a constant dance that balances wearability and an identifiable aesthetic. Just how far can one push the design boundaries to stand out from the rest of the milieu without alienating the consumer? The creative forces behind Denise Chong, Tirados, Studio Vetyver and Shirt Number White seem to have that footwork down pat.
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