Swipe For Love Right
ELLE Singapore|June 2024
Is finding LOVE IN THE DIGITAL AGE easy? Four women of different ages speak up about the highs and lows of dating apps.
JASMINE ALIMIN
Swipe For Love Right

IN OUR HYPER-CONNECTED, SWIPE-HAPPY WORLD, dating apps have revolutionized the way women find love, lust, and everything in between. Whether you're a Gen Z newbie or a seasoned swiping pro, digital platforms offer a unique blend of opportunity and excitement. In a poll of 500 Singapore-based Gen Zs conducted by Tinder, 72 per cent love that dating apps connect them with people they'd never meet otherwise, and 67 per cent appreciate the convenience of swiping. And it's no surprise that "Long-Term Relationship" tops the list as the most selected goal on Tinder for users globally, with 40 per cent of users looking for something lasting.

Dating apps are evolving beyond mere matchmaking.

They're becoming social hubs where safety, friendship, and love all intertwine. For women everywhere, this means a more inclusive, supportive, and value-driven approach to finding that special someone. The real question is: What's the success rate if you are a little older, or perhaps, very much older? In this ELLE Singapore exclusive, four women whose ages span the 20s to 50s, open up about their experiences with Tinder and other dating apps, and ponder the chances of these encounters leading to a happy ending.

JOLYN,27

E-commerce executive, consumer health and nutrition products "Seeing everyone around me coupling up made me realise it was my turn to find a partner, too. However, it was hard to meet men when my social circle consisted mostly of women from school and work.

My best friend met her boyfriend on a dating app, and that success story sparked something in me. With a little encouragement from her, I dipped my toes into the world of dating apps at 20. Tinder was the only one I ever tried, and I stuck with it for a few months.

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