Like any brand with more than 160 years of heritage, TAG Heuer has no lack of stories to tell. What sets them apart from others, however, is how they choose to tell their stories. For the Swiss watchmaker, it’s in the good hands of heritage director of TAG Heuer Nicholas Biebuyck. He not only knows the brand inside out, he knows how to get his message across effectively. Besides being in charge of the brand’s heritage and archives, his role also includes propelling the brand’s product development and marketing today.
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