The Future of Beauty
ELLE US|December 2022/January 2023
ELLE's beauty team looked into our crystal (makeup) ball reviewing more than 500 submissions and found the year's most innovative and advanced beauty breakthroughs.
Margaux Anbouba
The Future of Beauty

ON THE SCENT

Fragrance was the fastest-growing beauty category last year, according to market research from The NPD Group. The industry continues to merge wellness and self-care with innovative new ingredients. The Nue Co. expanded its collection of functional fragrances with Water Therapy ($95; thenueco.com); a single spritz swaddles the wearer in a blend that evokes a day at the beach (and the serenity that comes along with it). Costa Brazil's first fragrance, Aroma ($198; costabrazil.com), is blended with a mixture of natural Amazonian notes that evoke the calming chemicals given off by trees-so wearing it feels like you're wandering through a lush forest. It took multiple revisions to perfect the water-based Dior J'adore Parfum d'eau ($148; dior.com), which uses a high-pressure nano-emulsion technique to give the purest aroma of uplifting orange blossoms sans alcohol.

BRIGHT IDEAS

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