The $50,000 Smile - No one knows better than dentist Michael Apa what great teeth are worth.
ELLE US|August 2024
No one knows better than dentist Michael Apa what great teeth are worth. A smile redesign with Apa costs a cool $5,000 per tooth, and he has a 10-tooth minimum. Key to his bespoke approach is fitting every patient with a set of temporaries to get used to their new smile. After making adjustments in a next-day appointment, patients wear the temps for two weeks before they're replaced with hand-painted porcelain.
By Katie Berohn
The $50,000 Smile - No one knows better than dentist Michael Apa what great teeth are worth.

You might not be a dentist, but you know perfect teeth when you see them. As more and more people (famous or not) have suddenly-perfect smiles, social media has become fixated on "good teeth." Central to the discussion are veneers-sliver-thin coverings for the teeth, often made from porcelain. A subtle status symbol, veneers represent a market that's projected to reach $4.6 billion. Bad veneers-teeth that are too straight, too white, too Chicletshaped-are like T-shirts plastered in logos: They're tacky. Good veneers-teeth that show discernment and restraint in color, shape, and straightness-are like a Loro Piana cashmere sweater: They're quiet luxury.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ELLE USView all
Peer Into Our Crystal Ball
ELLE US

Peer Into Our Crystal Ball

And behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting innovations ahead.

time-read
5 mins  |
November 2024
THE BIRTH OF THE LITERARY IT GIRL AESTHETIC
ELLE US

THE BIRTH OF THE LITERARY IT GIRL AESTHETIC

A new book brings Joan Didion, Eve Babitz, and their still-influential style into focus.

time-read
2 mins  |
November 2024
Love Lessons - JOHN DAVID WASHINGTON
ELLE US

Love Lessons - JOHN DAVID WASHINGTON

The actor and former pro-athlete - star of Tenet, The Creator, and now The Piano Lesson, in select theaters November 8 - talks about facing his fears, being ghosted, and meeting one actual ghost.

time-read
2 mins  |
November 2024
KYLE'S WORLD
ELLE US

KYLE'S WORLD

Front-row fixture and budding designer Kylie Jenner expands her growing empire.

time-read
5 mins  |
November 2024
Kesha Frees Herself
ELLE US

Kesha Frees Herself

With a new album, her own record label, and a 10-year plan to upend the music industry, the liberated pop star says anyone with \"deep, dark secrets better run.\"

time-read
10 mins  |
November 2024
Making Her Own Way
ELLE US

Making Her Own Way

Actress Nico Parker is shining by embracing her individuality.

time-read
2 mins  |
November 2024
WHERE THE WORLD'S BEST SKIERS GO
ELLE US

WHERE THE WORLD'S BEST SKIERS GO

From the steepest slopes to luxury spas, find your spot.

time-read
3 mins  |
November 2024
EMPIRE STATE OF MIND
ELLE US

EMPIRE STATE OF MIND

A new launch from Michael Kors celebrates the beauty and grit of New York City.

time-read
2 mins  |
November 2024
OUT OF OFFICE
ELLE US

OUT OF OFFICE

For Agua by Agua Bendita, resort isn't merely a season—it's a lifestyle.

time-read
2 mins  |
November 2024
Fringe Fantasy
ELLE US

Fringe Fantasy

Alessandro Michele gets into a '60s groove with the Garavani Nellcôte bag from his debut collection for Valentino.

time-read
1 min  |
November 2024