What Exactly Is Couture Makeup?
ELLE US|May 2023
How Dior Beauty is crafting the world's most luxurious lipstick.
KATHLEEN HOU
What Exactly Is Couture Makeup?

Nearly 215 miles from the Grand Prix bakers of Paris making their award-winning baguettes, there is a 3,000-degree kiln in Limoges, France, cooking Dior Beauty's latest creation: the first-ever haute couture lipstick. Blame the "haute" dental cleaning I once had, but I'm naturally skeptical of yet another "haute" item. But then I swivel up the lipstick (so smooth!), see the bullet (how does it look like velvet ribbon?), and feel the weightiness in my hand of Rouge Premier ($400; dior.com). This is the kind of piece they'll display in a museum one day.

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