Maintaining the integrity of the fabric.’ Ever wondered what that looks like? In a culture that puts nuptials on a pedestal by bestowing a divine significance to the union, what the bride and groom decide to wear on the day, also warrants a collective nod from the ménage. It’s the big day, no chances taken, no oversights entertained. And for the sentimental ones, heirlooms demand the spotlight, for it is the season to honour a new love, enveloped reverently in the ones that came before. Enter creative pioneers who have taken it upon themselves to streamline and to quite an extent, popularise this practice. The result? Not a single dry eye in the room. We sat down with designers Ateev Anand of re-ceremonial, Shruti Sancheti and Gautam Gupta of Asha Gautam to dissect the workings of this enterprising space.
“Brides, these days, are far more conscious and conscientious,” says Anand. “Most of our customers have been in careers that demand mindfulness—whether that’s working in the fields of climate action and sustainability or wellness and spirituality. Their brief to us is usually very clear: They’d like to uphold certain values even when it comes to their bridal ensemble.”
Designer Sancheti is adept at catering to the demands of women looking to honour the heirloom.
“Some brides are sentimental about wearing the look identical to their mothers or grandmothers, while others simply find comfort in wearing a piece that belonged to the family on their big day. Understanding their perspective is of utmost importance, as we have to, then, work accordingly. We need them to be happy— happy girls make beautiful brides,” she says.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Hijabi Hair, Don't Care
TLC for the mane, especially when it isn't visible to the world, transmutes it into an act of self-love for Hasina Jeelani
THE MANE ATTRACTION
When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.
ELLE Beauty Hall of Fame
Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer