Diamond Heart

Academy Award winner Lupita Nyong’o is De Beers’ first-ever Global Ambassador, Sakshi Sharma reports

- Sakshi Sharma

Aglint of sunlight scatters into kaleidoscopic hues as Lupita Nyong’o holds up an uncut diamond to the sun in the De Beers: Where It Begins campaign video. Narrating a visual story of discovering a diamond in the rough to its transformation into elegant jewellery, Nyong’o recalls her own journey to stardom, “When I was five years old, my aunty recruited me to be part of these skits she was putting together to entertain the rest of the adults in my family. I fell deeply in love with performing from a young age, but I didn’t truly admit it out loud and with confidence until I was about 24.”