THE GREATEST TOK SHOW EVER
Female Singapore|June 2024
JOINTLY, THE 14 SINGAPORE-BASED TIKTOK CREATORS FEATURED HERE BOAST A BREATHTAKING 1.2 MILLION-PLUS FOLLOWERS AND SOME 58.2 MILLION LIKES ON THE SOCIAL MEDIA APP THAT HAS BECOME ASSOCIATED FOREMOST WITH GEN Z AND A CULTURE OF AUTHENTICITY THAT CAN AT TIMES BE PERCEIVED AS DIABOLICALLY UNHINGED. MANY THRIVE ON MAKING US LAUGH; SOME SERVE UP LIFE ADVICE, EDUTAINMENT OR SIMPLY HOT FASHION AND BEAUTY LOOKS; AND SEVERAL - STRANGELY, IN BEING SO UTTERLY THEMSELVES MAKE US FEEL LIKE WE'VE FOUND A NEW CONFIDANT OR, IN SOME CASES, A ROLE MODEL. ALL OF THEM ACKNOWLEDGE THE ENABLING POWER OF THE PLATFORM, BUT THEIR SUCCESS ON IT WOULD NOT HAVE BEEN POSSIBLE IF NOT FOR THEIR INNATE CREATIVITY, TALENT AND DISTINCTIVE POINT OF VIEW. (AND NO, NOT ALL OF THEM ARE GEN Z.) GET READY TO MEET TODAY'S BRIGHTEST AND, DARE WE SAY, MOST EXCITING TASTEMAKERS.
EMMA ASHLEE GOH
THE GREATEST TOK SHOW EVER

EDO LIO (@MOZZARELLAPAPI), 26, CONTENT CREATOR WHO ALSO RUNS A SMALL BUSINESS CONSULTING COMPANIES ON SOCIAL MEDIA

STARTED ON TIKTOK: “Roughly mid‑2020” TIKTOK STATS AS OF PRESS TIME: 95.7k followers, 4.8M likes WHY KNOW HIM: Long‑time followers love him for his humorously candid and informative reviews of Italian restaurants as well as the glimpses into his life as an Italian growing up in Singapore (he has been here since he was one). We love him for how he’s now parlaying the same wit and charm into even more lifestyle content – from travel to nightlife to, in his own words, “the Eras Tour as a non‑Swiftie”. Add his modelesque looks and he’s the new‑gen male influencer every fashion brand’s been waiting for. HIS BEST TALENT: “Writing, making content and making music, in no particular order. Writing was my job for the longest time (he formerly covered culture at Vice Media and then Rice Media), so for now, I’d say that’s probably my best talent.” CRAZIEST EXPERIENCE HE HAS HAD AS A TIKTOK CONTENT CREATOR: “One was definitely being flown out to Bangkok last year to meet (Australian singer‑songwriter and actor) Troye Sivan and make content with him to promote his last album Something to Give Each Other.” MOST MEMORABLE COMMENT HE HAS RECEIVED ON TIKTOK: “All the ‘go back to your own country’ type of comments. How do I explain to these people that I grew up here and this is home for me?”

NICOLE WONG (@NCWONG_), 35, CONTENT CREATOR AND CREATIVE DIRECTOR OF HER OWN EVENTS AND PRODUCTION AGENCY NPLUSC

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