THE INITIATIVE: new bahru
Female Singapore|August 2024
EVEN BEFORE IT'S SET TO OPEN OFFICIALLY NEXT YEAR, NEW BAHRU HAS BECOME THE MOST TALKED-ABOUT AND VISITED NEW LIFESTYLE DESTINATION WE'VE HAD IN DECADES FOR ITS AMBITIOUS CONCEPT: A SOPHISTICATED CULTURAL PLAYGROUND TO DISCOVER AND SUPPORT MADE-IN-SINGAPORE CREATIVE BUSINESSES SPANNING F&B TO FASHION. HERE'S WHY ITS SUCCESS MEANS A WIN FOR ALL.
NOELLE LOH
THE INITIATIVE: new bahru

"IF YOU WANT TO SHOWCASE WHAT YOU HAVE TO THE WORLD YOU HAVE TO BE ABLE TO BENCH AGAINST OTHERS, WHETHER LOCALLY, REGIONALLY OR GLOBALLY, AND THAT NE MUCH POLISH COME WITH A LEVEL OF NOT SO INTENTIONALITY. IT'S NOT ABOUT HOW EXPENSIVE OR BEAUTIFUL OR AESTHETIC YOUR SPACE IS, BUT ABOUT HAVING AN INTENTIONALITY WHEN YOU'RE CURATING CONCEPTUALISING AND DISPLAYING YOUR PRODUCTS, AND THINKING ABOUT THE STORY THAT YOU WANT TO TELL. THAT'S HOW PEOPLE CAN THEN UNDERSTAND YOU AND IN TURN SUPPORT YOU."

One of the things that jumps out about New Bahru - the lifestyle cluster that has taken over what was formerly Nan Chiau High School on Kim Yam Road in River Valley - most is that it's really nice. The brains behind it, the home-grown hospitality giant The Lo & Behold Group, seem to have it so well thought out, as if to leave zero room for imperfections.

Its list of 40-plus tenants reads like the crème de la crème of Singapore-based, mostly millennial-run creative businesses - from Kaia Nelk's cult art and design shop Studio Yono, founded online just two years ago, to Rishi Naleendra's critically acclaimed Sri Lankan restaurant and cocktail bar Kotuwa. Regardless of background, all are tried-and-tested successes that have been tasked to come up with something fresh for New Bahru - the top-in-class assembled to help this remodelled institution score high in creativity and culture, if you will. (Studio Yono opens its first standalone store while Kotuwa unveils an exclusive new location and look on site.)

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FEMALE SINGAPOREView all
She Calls The Shots
Female Singapore

She Calls The Shots

Since The 2000s, Rihanna Has Been Making Dance Floors Work, Work, Work With Her Infectious Electronic And R&b-inflected Pop Hits. For Another Side To Her "Queen Of The Night" Persona, There's Her Role As The Latest Face Of Dior's J'adore Perfume And Its Accompanying Campaign Film. Shot By Her Long-time Friend Steven Klein, It Features The Barbadian Baddie Striding Through The Gilded Halls Of The Palace Of Versailles Dripping In Gold. Here, She Shares More About How The Famously Feminine Fragrance Embodies Celebration.

time-read
3 mins  |
November 2024
GOOD VIBES
Female Singapore

GOOD VIBES

EVERY YEAR, CHANEL PICKS A PLACE ON THE WORLD MAP NOT ONLY TO INSPIRE, BUT ALSO TO SHOWCASE ITS ANNUAL CRUISE COLLECTION (IT’S A TRADITION THAT’S ROOTED IN THE MAISON’S EARLY YEARS WHEN COCO CHANEL PRESENTED A LINE OUTSIDE OF THE USUAL FASHION CALENDAR TO INCITE WANDERLUST FOR TOASTIER, MORE PICTURE-PERFECT CLIMES DURING THE WINTER MONTHS). THE LATEST DESTINATION: VIBRANT MARSEILLE – THE FRENCH CITY THAT RECEIVES THE MOST SUNSHINE; HOME TO AN ECLECTIC REPERTOIRE OF CULTURAL INSTITUTIONS AND LANDMARKS; AND A MAGNET FOR EMERGING CREATIVES WITH ITS MIX OF GRIT AND GLAMOUR, LAND AND SEA, AND YOUTHFUL BOHEMIAN ENERGY. THE RESULTS? A COLLECTION THAT MAKES US WANT TO LET LOOSE AND DANCE. NOELLE LOH REPORTS FROM THE PHOCAEAN CITY.

time-read
3 mins  |
November 2024
THE PARTY EDIT
Female Singapore

THE PARTY EDIT

Club-appropriate hits from the Resort 2025 collections

time-read
1 min  |
November 2024
THE VIPS
Female Singapore

THE VIPS

SOME OF THE 17 PEOPLE SPOTLIGHTED ACROSS THE NEXT 26 PAGES HAVE BEEN IN THE NIGHTLIFE BUSINESS WAY BEFORE THE COVID-19 PANDEMIC DECADES EVEN. OTHERS LESS, BUT HAVE BEEN FOR MUCH OF THEIR LIVES DEEP INTO MUSIC, VIBING IT OUT ON DANCE FLOORS AND MAKING SURE EVERYONE AROUND HAS A HELLUVA GOOD TIME. THEIR ENDEAVOURS RANGE FROM A MODEST NEIGHBOURHOOD BAR TO CONGLOMERATE-BACKED, MULTI-CONCEPT SPACES AND A MULTIFARIOUS NETWORK OF POP-UP PARTIES, ALL OF WHICH HAVE BEEN MAKING AN EXTRA-LOUD SPLASH IN THE PAST YEAR. WHAT ELSE THEY ALL HAVE IN COMMON: THEY'RE RETHINKING AND RESHAPING PARTY CULTURE FOR THE FUTURE - OR, TO PARAPHRASE CHARLI XCX, THEY'RE BUMPIN' IT. KENG YANG SHUEN AND NOELLE LOH PUT THE CAMERA FLASH ON.

time-read
10+ mins  |
November 2024
THE NIGHTS
Female Singapore

THE NIGHTS

ROUGHLY TWO YEARS ON SINCE THE COVID-19 PANDEMIC, FOLKS FROM ALL WALKS OF LIFE ARE STILL TAKING IT UPON THEMSELVES TO THROW THEIR OWN INDEPENDENT PARTIES WITH MORE EXPERIMENTAL SOUNDS, AND MORE INTENTIONAL AND INCLUSIVE EXPERIENCES THAT INJECT A ROUSING UNDERGROUND ENERGY TO SINGAPORE NIGHTLIFE. KENG YANG SHUEN TURNS THE SPOTLIGHT ON FOUR OF THE NEWEST ORGANISERS ON THE SCENE AND TELLS YOU WHY YOU SHOULD HIT THEIR PARTIES.

time-read
4 mins  |
November 2024
THE SOUNDS
Female Singapore

THE SOUNDS

THEY'RE ALL UNDER 30, MOSTLY SELF-TAUGHT AND EMERGED PROFESSIONALLY ONLY AFTER THE COVID-19 PANDEMIC. MOST DON'T EVEN HAVE A REGULAR GIG (YOU'D HAVE TO CHECK THEIR INSTAGRAM ACCOUNTS TO FIND OUT WHEN NEXT THEY'LL BE PERFORMING), BUT DON'T YOU DARE CALL THEM BEDROOM DJS. KENG YANG SHUEN SPOTLIGHTS SEVEN EMERGING SINGAPORE-BASED MUSIC SELECTORS AND MIX MASTERS WHO'VE BEEN TEARING UP DANCE FLOORS IN THE PAST YEAR AND SHOULD BE TAKEN VERY SERIOUSLY.

time-read
6 mins  |
November 2024
A Not So Common Scent
Female Singapore

A Not So Common Scent

For the first time, the singular house of Hermes has launched a chypre perfume fragrance type known for its complexity and dualistic nature a that comes in a first-of-its-kind bottle, no less. Keng Yang Shuen finds out more about Barenia, Hermes's latest scent that hit stores recently, from the brand's in-house perfumer Christine Nagel.

time-read
5 mins  |
October 2024
Strange Love
Female Singapore

Strange Love

The six names in this story create wildly different works that tend to blur the boundaries among disparate disciplines. All have little in common except one thing: a certain wondrousness and sense of curiosity that inspire audiences to look at familiar things anew. Keng Yang Shuen reports.

time-read
6 mins  |
October 2024
The artist
Female Singapore

The artist

Johnny Depp is certainly far from the conventional leading man: the iconically quirky on-screen roles, the rock musician persona (he was a guitarist before becoming an actor), the unexpected neoexpressionist portraits in 2022 (these paintings of cultural heroes ranging from AI Pacino to Elizabeth Taylor sold out in a day), and of course the title of being Dior's long-standing poster boy for its wilderness-inspired flagship men's perfume Sauvage for nine years and counting.

time-read
5 mins  |
October 2024
spirited away
Female Singapore

spirited away

Collaborations with the art world have become a trusted way of injecting novelty into fashion.

time-read
4 mins  |
October 2024