TECHNOLOGY HAS ALWAYS BROUGHT WITH IT GREAT BENEFITS. We see the integration of it in our daily lives; like the cellphone which performs as a computer, camera and media player. The improvements made in the medical field, in the transport sector, agriculture and many more. We cannot deny the indelible impact it has made and the necessity for it. We now see the explosion of the digital age, which seeks to provide us with an alternate universe in which to live. This, to me - who fully embraces the actual world I live in - is slightly alarming, and dare I say silly? Remember the NFT craze? The newest kid on the tech block is Generative AI.
Fashion brands have always been early adopters of technological advances and have all been clamouring to utilise the latest offering. Not sure what Generative AI is? This is Artificial Intelligence capable of generating text, images, or other media, using generative models. Generative Al models learn the patterns and structure of their input training data and then generate new data that has similar characteristics. This means the speed at which analysing data and receiving said results from input data is remarkable.
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