AN ODE TO JOY

To celebrate 3.1 Phillip Lim's 20th anniversary, we spoke to the designer himself about his recent SS25 collection.

- AMALINA ANUAR

What does joy mean to you? To us, it means reliving a precious memory. It can be a moment in time when you're surrounded by your loved ones. Or, it could be a celebration. At the moment, joy brings us back to New York. Stepping into the bustling city, we were immediately engulfed in its electrifying energy. We had the privilege of landing in Manhattan for the prestigious New York Fashion Week, where we witness the unveiling of the SS25 collection. Little did we know, our weekend was about to be transformed into a truly unique experience. We found ourselves seated inside the show venue for 3.1 Phillip Lim's SS25 collection. The 3.1 Phillip Lim's SS25 collection was not just a fashion show; it was a celebration of the brand's 20th anniversary. This independent Asian-American fashion house, founded by business partners Phillip Lim and Wen Zhou, has made a significant impact in the fashion realm with its intricate designs, whimsical detailing, and iconic leather goods. The unveiling of the SS25 collection was a testament to their journey and the mark they have left in the industry. Remember the Pashli bag? Fast-forward 20 years, and the fashion house is celebrating an incredible milestone in sunny New York. The unveiling of 'Memories of Joy' radiates a light like no other, brimming with silhouettes that evoke a sense of romance with a slight edge. We had the privilege of speaking to the visionary behind the brand, designer and creative director Phillip Lim. His insights into the inspiration behind 'Memories of Joy' and his unwavering commitment to the brand's identity after two decades left us feeling awe-inspiring.

Congratulations on turning 20. What can we look forward to at the Spring/Summer 2025 runway show to celebrate this incredible milestone?

"It is a homage to joy and the memories of joy. Joy is where it all started twenty years ago."

Why 'Memories of Joy'?